Trending Halloween Makeup Looks: What to Expect This Year

1. Glam-Witch Vibes

Forget the traditional, basic witch costume — in 2024, the witch is getting a glamorous makeover! This trend is all about mixing the spooky, mystical aura of a witch with high-fashion elements. Picture bold, dramatic eye makeup paired with glowing skin and a touch of sparkle. The Glam-Witch vibe is both dark and seductive, but with a modern and sophisticated twist that makes it perfect for those who want to stand out this Halloween.

To help your customers achieve this bewitching look, focus on stocking the following must-have products:

• Deep, Bold Eyeshadows: Dark, mysterious eyes are essential for this trend. Eyeshadow palettes featuring deep blacks, purples, emerald greens, and shimmering golds will be in high demand. For a truly glam effect, opt for palettes that offer both matte and shimmer finishes. Wholesale Makeup offers a variety of eyeshadow palettes that are ideal for creating this intense look. Check out HERE all the options we have!

• Liquid Eyeliners for Cat-Eyes: The perfect witchy cat-eye is key to pulling off this trend. A highly pigmented, long-lasting liquid eyeliner is a must. Eyeliners that offer precision and a matte finish will help your customers create sharp, dramatic lines that will last all night.

• Dark, Vampy Lips: A bold lip is essential for this look. Think deep burgundy, rich plum, or even black lipsticks. These colors are perfect for creating that intense, glam effect that completes the witchy vibe. Offering lip products in dark, long-wear formulas will ensure your customers' makeup stays flawless throughout their Halloween festivities.

• High-Pigment Blush: For that ethereal glow, don’t forget a soft touch of color on the cheeks. High-pigment blushes in cooler tones like mauves or dusty roses can balance out the bold eyes and lips, adding dimension to the face without overpowering the look.

Incorporating these elements, your customers can create a look that's both mystical and fashionable. The Glam-Witch trend offers a perfect blend of Halloween fun and high-glamour aesthetics, making it a go-to choice for makeup lovers who want to make a statement this season.

2. Vampy Gothic Beauty

The classic vampire look has always been a Halloween favorite, but in 2024 it’s getting a sophisticated makeover with a modern, chic twist. This year’s Vampy Gothic Beauty look is all about embracing dark, sultry glam with a polished and elegant finish. Forget messy blood splatters — think flawless matte skin, smoky eyes, and deep, luxurious lip colors that give off a seductive yet mysterious vibe. This trend is perfect for customers looking to make a bold statement with their Halloween makeup, but in a sleek and refined way.

To help your clients achieve this sultry vampiric look, here are the essential products you should stock up on:

• Flawless Matte Skin: The vampy look is all about flawless, matte skin that contrasts beautifully with the dark lips and eyes. A matte foundation with full coverage is essential to even out the skin tone and provide a smooth, perfected base. Make sure to offer setting powders that keep the makeup in place for long-lasting wear and reduce shine throughout the night. We recommend the L.A. Girl Loose Setting Powder, check more about the products HERE!

• Contouring Palettes: For that sharp, defined look, contouring is key. Stock contour palettes that include deep, cool-toned shades to sculpt the cheekbones and jawline, giving the face that perfectly chiseled, vampiric structure. High-pigment contour products, along with a subtle highlight for added contrast, will help your clients achieve that sleek, otherworldly beauty.

• Dramatic Lashes: A vampy gothic look wouldn’t be complete without long, dramatic lashes. Stock up on volumizing mascaras and faux lashes to help your customers add an extra layer of drama to their eyes. Full, thick lashes will balance out the bold lips and smoky eyes, pulling the entire look together.

This updated vampy gothic style appeals to those who want to channel their dark side in a polished, high-fashion way. It’s elegant, timeless, and perfect for the Halloween season. Retailers should ensure their stores are well-stocked with these vampy essentials to meet the demands of customers looking to create this hauntingly beautiful look.

3. Special FX Zombies and Skeletons

For those looking to go all out this Halloween, Special FX makeup is an absolute must. Whether your customers are aiming to recreate the terrifying look of a decaying zombie or the haunting appearance of a skeleton, Special FX makeup allows them to truly transform into gruesome characters. This trend continues to gain popularity each year, as more people embrace the detailed, movie-like makeup that goes beyond traditional costumes. From realistic wounds to intricate skull designs, this trend is all about precision and creativity.

To cater to the increasing demand for Special FX makeup, it’s essential to stock products that allow your clients to create these professional-level looks. Here’s what you should have available:

• Cream-Based Foundations and Face Paints: For a flawless base that can stand up to the detailed work required for zombie or skeleton looks, cream foundations and face paints are crucial. White face paint is a must for skeletons, providing the perfect blank canvas for drawing on skull features. Meanwhile, gray and green-toned cream foundations are perfect for creating that undead, rotting zombie skin. Wholesale Makeup offers a variety of high-coverage cream-based products, ideal for blending and building intricate designs. Check them all HERE!

• Special FX Makeup Kits: Ready-made Special FX kits are always a hit for customers who want to experiment with Halloween makeup but may not know where to start. These kits often include everything needed to create realistic wounds, scars, and decayed skin. Look for kits that contain latex, fake blood, and scar wax, which will allow your clients to add depth and texture to their zombie transformations.

• Fake Blood and Gore: No zombie is complete without a bit of blood and gore! Stock up on fake blood, especially in deep reds and dark browns for realistic dried-blood effects. Many makeup enthusiasts also like to use gel-based blood for a thicker, more oozing appearance, perfect for creating the illusion of open wounds or decaying flesh. Adding textures like scar wax and latex prosthetics can take the gore to the next level, giving customers the tools to create intricate, horrifying looks.

• Precision Brushes and Tools: For detailed designs like those needed for skeleton face paint, it’s essential to have the right brushes and tools. Precision brushes allow for clean lines when drawing on the intricate cracks and lines of a skeleton's face. Make sure to offer a variety of fine-tipped brushes and sponges to help blend and detail their creations.

• Setting Sprays and Long-Wear Primers: Special FX makeup can be time-consuming to apply, so it’s crucial for your customers that it stays in place all night long. Stock long-wear primers and setting sprays that will keep even the most detailed makeup intact, ensuring that their hard work doesn’t fade or smudge during Halloween parties.

• Glow in the Dark/UV Makeup: For an extra twist, glow-in-the-dark or UV-reactive makeup is perfect for creating eerie effects under blacklight. This can take a skeleton look to the next level, with glowing bones or eerie, illuminated details. Wholesale Makeup offers UV-reactive paints that can make any zombie or skeleton makeup pop in dark or blacklight environments.

The beauty of Special FX makeup is that it allows for complete transformation, letting customers embrace their creativity and really dive into the spooky fun of Halloween. Whether they're recreating a walking corpse or a haunting skeleton, having the right tools at their disposal is key.

4. Pop Culture Inspired Makeup

Every Halloween, pop culture plays a significant role in shaping costume and makeup trends, and 2024 is no different. From iconic characters in blockbuster movies to viral TikTok sensations, Pop Culture Inspired Makeup is a go-to for customers who want to recreate the looks of their favorite celebrities, characters, or internet stars. This year, expect to see a wide variety of colorful, bold, and creative makeup looks, as people draw inspiration from the biggest cultural moments of the year.

Here’s how you can help your customers channel their inner pop culture icon with the right makeup products:

• Face Gems and Glitter: Glitter and face gems have become incredibly popular, especially with looks inspired by festival culture, music videos, and TikTok trends. These elements can transform a makeup look into something extraordinary. Stock face gems, glitter pigments, and shimmering highlighters to give your customers the tools to recreate these extravagant, sparkling looks. Whether it’s a tribute to a famous pop star or a futuristic character, these embellishments add the perfect finishing touch.

• Neon and Metallic Makeup: Characters from futuristic or dystopian movies often feature neon and metallic makeup, creating otherworldly or robotic aesthetics. Palettes with metallic eyeshadows in gold, silver, and bronze are essential for these looks, as well as neon eyeliners and lip glosses that glow under UV light. These products will be especially popular among customers recreating characters from sci-fi movies or cyberpunk-inspired shows.

• Character-Specific Kits: Offering curated makeup kits that focus on specific pop culture icons or looks can make it easier for your customers to shop for everything they need. For example, a “Pop Star Glam Kit” could include glitter eyeshadow, glossy lip gloss, and bold eyeliner, while a “Superhero Makeup Kit” might feature primary-colored eyeshadows, graphic eyeliners, and bold lipsticks. These kits can appeal to customers who want an all-in-one solution for their Halloween transformation.

• Body Paint for Full Transformations: For customers who want to fully embody a character from head to toe, body paint is a must. Characters like superheroes, aliens, or cartoon figures often require full-body makeup, which can be achieved with high-pigment body paints in bold colors. Stocking a wide variety of body paints in both primary and secondary colors will cater to customers looking to go all out this Halloween.

• Hair Color and Accessories: Many pop culture looks also involve bold hair choices. Temporary hair color sprays in vibrant shades like pink, blue, and purple are essential for customers who want to take their look to the next level. Offering hair glitter and accessories like wigs and clips can also help complete the transformation.

Pop culture-inspired makeup is not just about copying a character’s look — it’s about interpreting it creatively and making it one’s own. The beauty of these trends is their versatility, allowing customers to mix bold colors, sharp lines, and unique textures to bring their favorite characters or internet icons to life.

5. Ethereal Fairies and Mystical Creatures

Fantasy-inspired makeup looks are always a hit during Halloween, and 2024 is set to bring a new wave of ethereal fairiesand mystical creatures. These looks are all about glowing, soft pastels, shimmering highlighters, and iridescent finishes that make the wearer appear as if they've just stepped out of a magical forest or an enchanted dream. The trend is whimsical, delicate, and stunningly beautiful, making it perfect for customers who want to embody an otherworldly being this Halloween.

Here’s how you can help your customers create these ethereal looks with the right products:

• Pastel Eyeshadow Palettes: Soft, dreamy shades are the cornerstone of the fairy and mystical creature aesthetic. Think pastel pinks, lilacs, mint greens, and sky blues that blend effortlessly to create a magical effect. Stocking pastel eyeshadow palettes that offer both matte and shimmer finishes is essential for helping your customers achieve this look. Wholesale Makeup offers bulk options with a wide range of delicate, buildable pastel shades perfect for fantasy-inspired makeup.

• Shimmering Highlighters: No fairy or mystical creature look is complete without glowing, radiant skin. Shimmering highlighters are a must to give the skin that ethereal glow, creating the illusion of soft light reflecting off dewy, flawless skin. Look for highlighters with iridescent finishes in pearlescent or opalescent tones to give your customers that mystical, luminous appearance. Stocking highlighter palettes that offer multiple shades will allow makeup enthusiasts to mix and match for a custom glow. Check out all the highlighters we have HERE!

• Iridescent Lip Glosses: Shiny, glossy lips in soft, neutral or pastel tones are essential for completing the mystical creature aesthetic. Iridescent lip glosses in shades of pink, lavender, or clear with a hint of shimmer can give the lips that fairy-like glow. Look for glosses that offer both shine and hydration, so your customers can keep their lips looking plump and radiant all night. Wholesale Makeup has a variety of glossy lip products that fit this trend perfectly. Check them all HERE!

  Holographic and Duochrome Products: Mystical creature looks often include holographic or duochrome makeupthat changes color depending on how the light hits it. Stock highlighters, eyeshadows, and lip toppers that shift between colors like blue, green, and purple to add an extra dimension of magic to the makeup. These products will be especially popular for customers looking to achieve a truly otherworldly appearance.

• Fairy Wings and Accessories: For retailers looking to go beyond just makeup, consider offering fantasy-themed accessories like fairy wings, flower crowns, or shimmering body glitter. These finishing touches will help customers fully embody their chosen ethereal or mystical character.

Halloween 2024 is shaping up to be a season full of creativity, bold looks, and magical transformations. Whether your customers are going for dark and sultry, glamorous and mystical, or channeling their favorite pop culture icons, it's crucial to have the right products in stock to meet their demands. By offering a diverse range of eyeshadow palettes, highlighters, special FX kits, and more, you'll ensure that your store becomes the go-to destination for all things Halloween makeup.

At Wholesale Makeup, we provide everything you need to help your customers bring their Halloween makeup visions to life. From enchanting fairies to terrifying zombies, our bulk products are perfect for retailers and makeup artists alike. Make sure your shelves are stocked with the season’s top trends, and get ready for a spooktacular Halloween sales season!