Wholesale Makeup
By Wholesale Makeup on August 15, 2023

The Rise of Strawberry Makeup

From time immemorial, makeup has had the power to transform, to empower, and to accentuate one's natural beauty. Each era brings forth its signature trend – from Cleopatra's kohl-rimmed eyes in ancient Egypt to the smoky eyes of the early 2000s. Now, as we navigate through this decade, a sweet, fruity trend has begun to burst onto the scene, painting it with hues of vibrant reds and pinks. Yes, we're talking about the strawberry makeup trend.

It's a delicious fusion of playful innocence and mature elegance, reminiscent of sun-soaked strawberry fields and the nostalgic sweetness of summer picnics. It's not just about wearing a particular shade; it's about embracing an entire mood — sunny, passionate, and undeniably fresh. Remember the days when a dash of neutral shades and classic red lips ruled the beauty world? Those days are taking a back seat to this refreshing twist on makeup. Enter the world of strawberry makeup - a trend that's making waves and capturing hearts, much like the allure of strawberries during a summer's day.

What is Strawberry Makeup?

2-Aug-15-2023-06-59-27-1128-PMAt first glance, "strawberry makeup" might conjure images of fruity lip balms or novelty children's makeup kits, but it's far from that. It's a sophisticated, multi-dimensional trend inspired by the myriad shades and moods a strawberry can represent.

Strawberry makeup isn't limited to a single shade of red; it's an entire spectrum. Picture the strawberry at every stage of its ripening journey: from the palest pink of a berry just beginning to ripen to the deep, rich red of one kissed by the summer sun. Now, imagine those shades transported onto a face, capturing youth, vitality, and freshness.

Beyond just colors, the trend encapsulates the textures and finishes associated with strawberries. There's the matte finish reminiscent of the surface of a freshly plucked strawberry, the dewy glow echoing a berry kissed by morning dew, and the glossy sheen mirroring strawberries dipped in syrup or glaze.

This makeup trend is about more than just surface-level aesthetics. It taps into the emotions evoked by strawberries. The nostalgia of summer picnics, the romance of strawberry fields, and the whimsy of berry-stained fingers. It's a holistic approach to beauty, focusing not just on how it makes you look, but how it makes you feel: refreshed, rejuvenated, and ready to face the world with a pop of natural, fruity charm.

How to Rock the Strawberry Makeup Trend?

3-Aug-15-2023-06-59-08-0100-PMThe beauty of the strawberry makeup trend is that it’s not just a single look; it’s an adaptable aesthetic that can be tailored to individual preferences. Whether you're aiming for a subtle hint of berry or an all-out strawberry-inspired extravaganza, here's how you can master this delightful trend:

  1. Soft Berry Lids: Begin by priming your eyelids to make the shades pop. Choose an eyeshadow color that resonates with the varying shades of strawberries, from muted pinks to rich berry reds. Consider a gradient look – starting with a lighter shade on the inner corners and deepening as you move outwards. This creates a multi-dimensional effect, much like the different shades present on a strawberry.

  2. Juicy Lips: The lips are the centerpiece of this trend. Before applying color, ensure your lips are well-moisturized to give that juicy effect. Choose lip shades reminiscent of fresh strawberries. You can opt for a matte finish for a more natural, day-time look or a gloss for that freshly bitten berry appearance. For a more lasting impact, consider layering – start with a strawberry tint as a base and top it with a complementary lip gloss. We recommend you the Rude Cosmetics lip oil massage (lightweight and Hydrating), click HERE to check them out! 

  3. Rosy Flush: For your cheeks, think about the natural blush strawberries have. Using a cream blush can give you a more dewy, fresh-off-the-vine look. Start with a minimal amount and build up to your desired intensity, blending it towards the temples for a seamless look. We recommend the Moira Beauty Loveheat Cream Blush (Light Weight, Buildable, Creamy, Easy to blend), click HERE to check them out!

  4. Strawberry Highlights: Ever noticed the soft sheen on a ripe strawberry? You can mimic this by adding a touch of highlighter to the high points of your face, like cheekbones, the bridge of your nose, and the cupid's bow. Opt for a highlighter with a pinkish undertone to stay true to the theme. 

  5. Incorporate Textures: Strawberries have a unique texture that can be incorporated into the makeup look. Consider using products that offer a bit of shimmer or even a slight sparkle to emulate the dewy texture of a fresh strawberry.

  6. Finishing Touches: Ensure everything stays in place with a setting spray. For added strawberry vibes, use a setting spray with a fruity scent or one that offers a dewy finish, to keep that fresh-faced look throughout the day. We recommend the strawberry Beauty Creations setting spray, these New Scented setting sprays will not only leave your makeup lasting all day but leave you with an amazing smell. Apply after or Before Makeup to help set makeup. Click HERE to check it out!


Remember, the key to nailing the strawberry makeup look is to balance the vibrancy of the colors with the freshness and subtlety of real strawberries. It's about capturing the essence of the fruit and translating it into a wearable, everyday look.


Complementing the Strawberry Look

4-Aug-15-2023-06-59-31-8443-PMThe strawberry makeup trend is about more than just the makeup; it's an entire mood, an essence. Complementing this look extends beyond your face to encompass your entire presentation. Here's how you can fully embrace and enhance the strawberry vibe:

  1. Wardrobe Choices: When you're wearing strawberry hues on your face, consider soft, pastel, or neutral-colored clothing. A white blouse, a beige sundress, or even a soft lavender top can make the strawberry tones stand out beautifully. Flowy, lightweight fabrics like chiffon or linen can add to the breezy, fresh aesthetic.

  2. Accessorize Thoughtfully: Gold jewelry, particularly delicate pieces, harmonizes wonderfully with the warmth of strawberry shades. Consider dainty gold hoops, layered necklaces, or a simple gold bangle. Pearls, with their lustrous sheen, can also reflect the fresh and dewy theme. If you're feeling playful, strawberry-themed jewelry or hair accessories can be a fun nod to the trend.

  3. Hairstyle: Loose waves or a soft updo can further enhance the romantic and fresh feel of the strawberry look. If you're up for it, strawberry blonde highlights or undertones in your hair can be a more committed nod to the theme. We recommend the Beauty Creations wave wand  to create this hairstyles, check it out HERE

  4. Fragrance: Opt for light, fruity, or floral scents to echo the freshness of the look. Notes of berries, jasmine, or even citrus can tie everything together and provide a sensory dimension to the strawberry theme.

  5. Nail Art: Your nails can also play a part in the ensemble. Consider a strawberry-hued nail polish, or for those who want to go the extra mile, strawberry nail art. If you prefer subtlety, a simple French manicure with a strawberry-colored tip is both elegant and on-theme.

  6. Handbag and Shoes: Neutral-colored handbags and shoes, especially those in beige, tan, or soft pastel shades, can be the perfect finishing touches. They won't overshadow the makeup but rather serve as sophisticated accompaniments.

By looking at the strawberry makeup trend holistically, you're not just wearing a makeup style; you're embracing a full look and mood. The key is to keep the essence of freshness, playfulness, and romance at the heart of every choice you make.


Strawberry Makeup Products to Try

5-Aug-15-2023-06-59-31-8762-PMThe success of any makeup look relies heavily on the quality and suitability of the products used. When embracing the strawberry trend, choosing the right products can make a world of difference. Here are some types of products that will give you that perfect berry-inspired glow:

  1. Eyeshadow Palettes: Seek out palettes that feature a range of pink and red tones. The diversity will allow you to create a gradient or multi-dimensional effect on your lids. Some palettes might even offer shimmery options, perfect for mimicking the glistening surface of a juicy strawberry. We recommend the Rude Cosmetics United Peachy Nudes 21 pressed pigments & shadow palette, click HERE to check it out!

Lip Products:

  1. Tints: A water or gel-based lip tint in berry shades can give you that just-bitten look, which is subtle yet fresh.
  2. Lipsticks: Matte or satin lipsticks in strawberry shades are perfect for achieving a more defined and intense look.
  3. Glosses: For a glossy, juicy finish, look for lip glosses that offer a hint of strawberry color, possibly even with a fruity scent.


  1. Blush: Cream blushes in berry tones can create a natural flush, mimicking the blush of a ripe strawberry. Powder blushes with a slight shimmer can also be used for a more radiant finish.
  2. Highlighters: A highlighter with a pink or peach undertone can be the cherry (or berry) on top! It can add that dewy sheen that’s reminiscent of sun-kissed strawberries.
  3. Mascaras and Eyeliners: While black is a classic, consider trying a deep berry or burgundy shade. It can make your eyes pop and complement the overall strawberry theme.
  4. Setting Sprays: Keep an eye out for setting sprays that have a dewy finish. Some might even come with fruity fragrances, enhancing the overall sensory experience of your makeup.
  5. Skin Primers and Bases: A radiant or illuminating primer can provide that glow-from-within look. Choose primers that have a subtle pink or peachy tint to them to keep the skin looking fresh and in tune with the strawberry theme. We recommend you the Moira Beauty Serum primer Dew you (Fast-absorbing skin serum and primer) This rich Vitamin C makeup primer works on all skin types. Check it out HERE
  6. Skincare: To lay a perfect base for your strawberry makeup, it's essential to start with skincare products that give your skin a fresh, hydrated look. Consider strawberry-infused masks, serums, or moisturizers that not only smell divine but also prep your skin.

When diving into the strawberry makeup trend, it's essential to experiment and find what products resonate with your personal style. The key is to remember the essence of the trend: fresh, vibrant, and delightfully playful.


The strawberry makeup trend is more than just a fleeting fad—it's a fresh take on makeup that offers a blend of youthful charm and versatile elegance. Whether you're going on a brunch date or just taking a walk, embrace the strawberry hues and let your face reflect the sweetness and vibrancy of this delightful fruit. After all, as they say, life's too short to not try fresh trends. Dive in and let the strawberry fields take over!


Published by Wholesale Makeup August 15, 2023
Wholesale Makeup