Wholesale Makeup
By Wholesale Makeup on October 20, 2023

Long-lasting Makeup for a Night of Mischief

The allure of Halloween lies not just in the playful scares and candy galore, but in the chance to become someone (or something) entirely different, if only for a night. As leaves turn golden and the nights grow cooler, our thoughts inevitably drift to choosing the perfect Halloween ensemble. Yet, beyond the costumes, wigs, and accessories, makeup stands as a transformative tool that can turn an ordinary outfit into a memorable masterpiece. From the sultry allure of a vampire's deep red lips to the intricate patterns adorning a fairy's face, makeup is where the magic truly happens.

However, amid the enchantment of the evening, there's a lurking terror: the thought of our meticulously crafted makeup smearing, fading, or vanishing altogether as the festivities unfold. Whether you're planning to hit multiple parties, dance the night away, or simply indulge in some light-hearted mischief, you'll want your makeup to hold its ground. The challenge is real, but with the right products and techniques, you can ensure that your makeup looks as fresh at the witching hour as it did at dusk.

1. Prime Time: Setting the Stage for Perfection

1-Oct-20-2023-07-02-18-7419-PMPriming is akin to preparing a canvas before a painting - it's the foundational step that determines how every subsequent layer will adhere, look, and last. When it comes to makeup, especially for events like Halloween where longevity and vibrancy are essential, starting with a primer can make all the difference. Here’s a deep dive into the world of priming:

  • Why Prime? At its core, a primer creates a barrier between your skin and makeup, ensuring products don't sink into pores or fine lines. This results in smoother application and enhanced longevity.

  • Types of Primers: There's a plethora of primers tailored for different needs:

    1. Pore-filling primers minimize the appearance of pores and create a velvety finish.
    2. Mattifying primers control oil and reduce shine, ideal for those with oily skin.
    3. Hydrating primers infuse the skin with moisture, perfect for dry or combination skin.
    4. Color-correcting primers neutralize skin discolorations, from redness to dark spots.
  • Application Technique: Begin with a clean and moisturized face. Apply a pea-sized amount of primer, focusing on areas where makeup tends to fade first, like the T-zone. Blend using fingertips or a makeup sponge. Allow the primer to sit for a minute or two before applying foundation or concealer.

  • Eyes and Lips: Don't forget specialized primers for your eyelids and lips! These ensure that eyeshadows stay vibrant and crease-free, while lip colors adhere better and wear longer without feathering.

  • Longevity: Especially during events where you'll be out for hours, a primer acts as insurance. It boosts the staying power of your makeup, ensuring that your look remains fresh and intact.

  • Perfect for Special Effects: If your Halloween makeup involves special effects, textures, or heavy layering, a primer will provide a grip for products, ensuring they stay where you want them to.

By investing time in the "Prime Time" step, you're not only ensuring your makeup looks flawless upon application but also that it withstands the tests of time, dance, and maybe even a Halloween scare or two.

Starting your makeup routine with a quality primer cannot be stressed enough. A primer not only evens out the skin, minimizing pores and fine lines, but it also creates a sticky base for your foundation and concealer. This means your makeup clings better and stays put longer. For those with oily skin, a mattifying primer can help in controlling shine, ensuring that your face doesn't become an oily canvas by midnight. Wholesalers this is one of the most important steps for this kind of makeup. So, check out all the primers we have, click HERE!

2. Waterproof Wonders


While your everyday mascara or eyeliner might do the job under normal circumstances, Halloween often demands more. Whether it's sweat from dancing or the misty haze of a haunted house, the potential for makeup meltdowns is real. Switching to waterproof formulations ensures that your look remains intact, resisting smudges and streaks. 

3. Setting the Scene


Think of setting sprays as the final seal on an envelope. Once you've applied your face makeup, a few spritzes of a good setting spray can create a protective barrier. It helps lock in your foundation, blush, and other products, preventing them from moving around or wearing off as the evening progresses. See all the options of setting sprays that we have on our store, click HERE! 


4. Layer Up: Building a Fortress of Beauty


When aiming for makeup that lasts all night, especially on events as lively as Halloween, the secret often lies in the layers. Think of your makeup like a well-crafted piece of architecture; each layer has its purpose, providing support to the ones above and below it. Here’s how to strategically layer your makeup for optimal endurance:

  • Foundation Firsts: Start with a thin layer of liquid or cream foundation, ensuring even coverage. Once set, if you require more coverage in certain areas, dab a little extra product and blend seamlessly.

  • Set and Forget: After applying your foundation and concealer, set everything in place with a translucent setting powder. This not only locks in your base but also creates a smooth canvas for any powders you apply on top, such as bronzers or blushes.

  • Eyes in Layers: For eye makeup that pops and stays, layering is crucial:

    1. Begin with an eyeshadow primer.
    2. Apply a neutral base eyeshadow that complements your skin tone.
    3. Layer your chosen colors, blending seamlessly.
    4. If you're using glitter or pigments, apply a setting spray to your brush first to intensify the payoff and adherence.
  • Lip Layering: For lips that last:

    1. Start with a lip primer or a thin layer of foundation to neutralize lip color.
    2. Outline with a lip liner, which serves as a barrier to prevent feathering.
    3. Apply your chosen lipstick.
    4. Blot with a tissue and then reapply another layer of lipstick for added longevity.
  • Seal with Sprays: Finish your makeup application with a setting spray. This melds all the layers together, creating a cohesive look while adding an extra shield against wear and tear.

  • Touch-up Tools: If you know you'll be out for an extended period, pack a compact powder or blotting papers. They're perfect for touch-ups, ensuring your makeup remains fresh and matte.

Layering, when done strategically, not only enhances the longevity of your makeup but also its appearance. It allows colors to appear richer, textures to blend better, and the overall look to withstand external factors like sweat, heat, or the occasional Halloween spook!

Building your makeup in thin layers can vastly improve its longevity. For instance, after applying a cream blush, set it with a powder blush in a similar shade. The same goes for lips: a liquid lipstick followed by a light dab of matching powder eyeshadow can work wonders in ensuring the color stays vibrant and doesn't wear off quickly.


5. Blotting Papers

Captura de pantalla 2023-10-20 a la(s) 2.07.15 p.m.

Shiny, oily skin can break down makeup faster than you might think. Instead of continuously layering powder, which can result in a heavy, cakey appearance, keep blotting papers handy. A quick press can absorb excess oil, leaving your makeup looking fresh without any added weight. We recommend the Beauty Creations Oily Who? Blotting Paper, Instantly remove any excess oil with our Oily Who? Blotting Papers. Mattify and control shine with just a dab without disturbing your makeup. It's travel friendly packaging makes emergency touch-ups so easy on the go! Click HERE to see more...


6. Sealed Liners: Keep Your Eyes on the Prize


The allure of perfectly lined eyes is undeniable. Whether it's a sharp wing, a sultry smudge, or an intricate design fitting for Halloween, the eyeliner can define and elevate your entire look. However, the challenge lies in ensuring that these lines remain crisp, dark, and smudge-free throughout the evening. Here's how to master the art of sealed liners:

  • Choose Wisely: Start by selecting a high-quality, waterproof eyeliner. These are specifically formulated to resist moisture and humidity, ensuring that your eyeliner doesn't smudge, run, or fade.

  • Prep the Canvas: Before applying eyeliner, make sure your eyelids are clean and oil-free. Use an eyeshadow primer or even a dab of concealer to create an even-toned base. This prevents your natural oils from breaking down the eyeliner.

  • Layering Technique: If you're using a pencil or gel liner, consider layering with a matching eyeshadow. Use an angled brush to press the eyeshadow on top of the liner. This sets the eyeliner and intensifies its pigmentation.

  • Stay Set: Once you've applied your liner, wait a few seconds to let it dry. Avoid looking up or blinking excessively until you're sure it has set.

  • Use a Sealant: There are makeup sealants available that can be brushed over your eyeliner to lock it in place. These act as a protective barrier, ensuring your liner remains unaffected by sweat or accidental rubbing.

  • Clean-Up Crew: Have cotton swabs and a bit of makeup remover on hand. If you make a mistake or notice a smudge, you can quickly clean it up without ruining the rest of your makeup.

  • Practice Makes Perfect: If you're attempting a complex or intricate eyeliner design for Halloween, practice the look a few times in the days leading up to the event. Familiarity with the technique will ensure a smoother application on the big day.

By giving careful attention to the application and setting of your eyeliner, you can guarantee that your gaze remains as hauntingly beautiful at the end of the evening as it was at the start. Sealed liners truly help you keep your eyes on the prize during any festive celebration.

Halloween often inspires intricate eyeliner designs, from cat eyes to more complex patterns. To ensure these designs stay sharp and don't smudge, trace over them with a clear eyeliner pencil or sealant. It acts as a protective shield, maintaining the vibrancy and precision of your artwork.


7. Lip Lock


When it comes to a lasting makeup look, ensuring your lip color remains vibrant and smudge-free is crucial. From sipping on spooky drinks to sharing ghost stories, your lips will be busy on Halloween night. Here's how to ensure they remain perfectly painted:

  • Preparation: Always start with clean, exfoliated lips. This will remove any flakiness or dryness, which can cause uneven application. Using a sugar scrub or even a soft toothbrush can do the trick. Get the kleancolor sugar kiss sugar lip scrub for better results.. Get it HERE!

  • Hydration is Key: Before diving into your lip color, apply a thin layer of lip balm or moisturizer. This creates a smooth base and helps prevent your lips from drying out under matte lipsticks.

  • Priming: A lip primer acts as a barrier, ensuring your lipstick doesn’t feather or bleed. It can also help enhance the true color of your lipstick, making it pop even more.

  • Lip Liner: Outline and fill in your lips with a lip liner that matches your chosen lipstick shade. This not only defines your lips but also gives something for your lipstick to adhere to, prolonging its wear. We have a great variety of lip liners in our store, check the out HERE!

  • Application and Set: Apply your lipstick using a lip brush for precision. If you're going for a matte look, blot your lips with a tissue to remove excess product, then reapply. For an added touch of longevity, you can lightly dust translucent setting powder over your pout, ensuring your lip color won’t budge.

  • Check and Correct: Throughout the night, have a compact mirror handy to check for any smudges or fading. Carry your lipstick for touch-ups, but with the above steps, you'll likely find you need to reapply less frequently.

With the right techniques and products, your 'Lip Lock' ensures your pout remains as enchanting at the witching hour as it was at sunset. Remember, a captivating smile can be the most memorable part of your Halloween ensemble.


8. Quality Matters


In the realm of cosmetics, not all products are created equal. The quality of the makeup you choose plays a pivotal role in its staying power and overall appearance. High-quality products typically have:

  • Better Formulations: Premium makeup is often formulated with advanced technology and superior ingredients. This not only ensures smoother application but also enhanced longevity. Ingredients are meticulously chosen to resist factors like sweat, humidity, and general wear throughout the day or night.

  • Richer Pigmentation: A hallmark of good quality makeup is its rich pigmentation. You'll find that you need less product to achieve the desired effect, which means you won't have to layer it on heavily. Less product can equate to a more natural feel and look, reducing the chances of caking or smudging.

  • Skin Benefits: Top-tier makeup brands often infuse their products with skincare benefits such as hydrating agents, vitamins, or sun protection. This not only enhances the look but also nourishes the skin beneath. It's a win-win: your skin looks great and feels healthy.

  • Eco-Friendly and Ethical Considerations: Many high-quality brands are also mindful of their ecological footprint, opting for sustainable sourcing and cruelty-free testing. Supporting such brands not only guarantees better makeup performance but also ensures that you're making ethical choices.

When it comes to ensuring your makeup remains impeccable for a night of mischief or any other event, skimping on quality can be a costly mistake. Investing in premium products might require a slightly higher initial cost, but the payoff in terms of longevity, appearance, and skin benefits can be immense. Plus, for those sourcing wholesale for their businesses, ensuring a stock of quality products boosts client trust and satisfaction.


A night of Halloween mischief demands makeup that can stand up to the fun, the frights, and the festivities. With the right techniques and top-tier products, you can ensure your transformative look remains enchanting from the first photo op to the final dance move. Remember, it's not just about looking great, but also feeling confident that your makeup won't betray you as the night unfolds. So, as you prepare to dive into the world of eerie elegance or ghoulish glamour this Halloween, arm yourself with these tried-and-true methods to keep your makeup flawless. After all, a bewitching look deserves makeup that lasts! 🎃✨



Published by Wholesale Makeup October 20, 2023
Wholesale Makeup