If you're starting or growing a beauty business, one of the most important numbers you need to master is your profit margin. Why? Because it’s the key to understanding how much actual profit you’re ...
Pricing your makeup products correctly is one of the most important aspects of running a successful beauty business. Whether you’re just starting out or looking to optimize your existing pricing ...
Valentine’s Day is just around the corner, and for beauty retailers, it’s one of the best times of the year to boost sales and connect with customers. This holiday is not just about love; it’s about ...
The holiday season is one of the busiest and most profitable times for cosmetics retailers. With so many customers on the hunt for gifts, holiday makeup, and seasonal skincare essentials, it’s ...
Halloween is just around the corner, and with it comes the excitement of transforming into characters, creatures, and glamorous personas through makeup. For makeup artists, enthusiasts, and retailers ...
Summer is a peak season for the cosmetics industry, with increased demand for products that cater to the warmer weather and outdoor activities. As the temperatures rise, consumers seek out skincare ...
As Mother's Day approaches, it's a wonderful time to reflect on how much mothers mean to us and the special role they play in our lives. This day isn't just about celebrating moms—it's also a ...
In the vast and vibrant world of beauty, makeup is more than just a part of daily routines; it's a form of self-expression, a cultural heritage, and an art that transcends language and geography. ...
As 2024 approaches, it heralds a new era of innovation and consumer preferences in the cosmetic industry. This evolving landscape presents a unique set of challenges and opportunities, especially for ...
Welcome to our deep dive into the shimmering world of cosmetics during the most wonderful time of the year - the Christmas season. As streets light up and carols fill the air, there's an undeniable ...
The allure of Halloween lies not just in the playful scares and candy galore, but in the chance to become someone (or something) entirely different, if only for a night. As leaves turn golden and the ...
The dynamic world of beauty and makeup is captivating and ever-evolving. It captures the essence of personal expression and the joy of transformation. For centuries, cosmetics have played an integral ...
From time immemorial, makeup has had the power to transform, to empower, and to accentuate one's natural beauty. Each era brings forth its signature trend – from Cleopatra's kohl-rimmed eyes in ...
Social media has become a powerful platform for businesses to connect with their target audience, promote their products, and establish a strong online presence. For makeup businesses, content ...
As the mercury rises, so too does the desire to embrace the vibrant colors of summer in our makeup routines. The season of sunshine and warm breezes invites us to experiment with fresh, bold, and ...
Mother's Day is a time to honor and appreciate the incredible moms in our lives. It's an opportunity to go beyond traditional gifts and create a truly special and personalized experience that ...
The right makeup products for your skin type can help you achieve flawless and healthy-looking skin. However, with so many makeup products on the market, choosing the right ones can be overwhelming, ...
Makeup trends are constantly evolving and changing, with new colors, finishes, techniques, and styles emerging every season. Keeping up with the latest makeup trends can help you stay current and ...
The Makeup and cosmetics industry is expected to continue growing in the coming decade. According to a report by Mordor Intelligence, the global cosmetics market was valued at $532.43 billion in 2018 ...
This is one of the most frequent questions we get from new customers and curious people. This may vary depending on the kind of business you’re thinking of building, and more importantly, the ...
Being self-employed is gratifying, but it is also a leap of faith, if you are thinking of opening your own makeup online store, or any online store really, this post is for you.
It Is not a secret that Amazon is one of the most successful companies worldwide, in fact, since its creation it has been growing exponentially every year and now we all know it as one of the most ...
Be part of a market in exponential growth, high demand products, trends that generate thousands of online purchases, influencers from around the world promoting beauty tips with products that you can ...
Dark spots can really tarnish an even, glowing complexion. They can make your skin look uneven and detract from an otherwise perfect face. In the summer or with increased sun exposure, your skin ...
Perplex Beauty is a makeup line inspired by street culture, the richness of color and diversity. This is how Perplex has created a line of high-end, cruelty-free beauty products that are accessible ...
The spring / summer 2021 makeup trends are all about color! Neons and pastels dominated the catwalks. The glitzy beauty trends of spring 2020 didn't stop here as we saw a ton of glitter too. When it ...
1. Bright colors Spring 2021 is all about bright and bold colors. Since many of us have been locked up for months, colorful, eye-catching makeup is a must to get noticed wherever you go. ...
Tone: quality of the color according to its degree of intensity or according to whether it has characteristics of another color. That is, from the clearest to the most tanned complexion. The skin ...
Vitiligo is a skin disease that causes the appearance of areas on the skin without pigmentation (white spots), as a result of the loss of melanocytes. The areas where they can occur can be more or ...
The best 4 machines for you to take care of your skin in your own home. The skin is the most delicate organ of our body and that is why it needs the greatest care of factors such as the weather, ...
Beautiful, well-designed brows can provide a deeper, more attractive look. To define the line of the eyebrows, in addition to plucking them, make-up should be applied; applying the color in strategic ...
Lip scrub The first thing you have to do if you want your lips to look perfect after having made up, is to perform a previous exfoliation. To do this, use a special lip scrub or, if you don't have ...
Let's do a simple exercise, let's assume that you have the idea of starting your own business. There are several questions that an entrepreneur immediately asks himself when he wants to start selling ...
Do you want to start your own business? If you feel that it is the right time to start your own business, do not hesitate, be cautious but determined, you cannot get results if you do not take ...
If you got here you probably already decided to start your own business, so CONGRATS! Now we want to help you make this process easier and more productive for you, so you can achieve all of the ...
Do you have a great idea and all the motivation to start your new business? That’s great, because you’re gonna need it! But this is just the tip of the iceberg, it is a really important part you ...
As time goes by, technology advances and becomes more and more part of our life, so it is important to keep our cosmetics business at the forefront. Having your own online store implies many ...
